Most of the people think that quality is the responsibility of the QA department but in fact it is the responsibility of each and everyone in the company. Quality is not a one time activity but a continuous process. It is not enough if one department or one person is in charge of quality, works towards it.
Usually people get caught up on the input of their work and tend to forget about the user experience. Quality is one of the key components of whether a user will stick around and use the app or not.
